About usMAXCOOL Workwear is Australian owned and operated.

That little bit extra

MAXCOOL Workwear is Australian – family owned and operated - we pay taxes and wages in Australia.



Bill Gulabovski has 30 years’ experience across safety clothing, industrial OH&S and business innovation. Bill manages product development and marketing; Bill’s wife, Jennifer, and the team run despatch and administration from our new larger warehouse at Rydalmere.


Maxcool started in 2013 because we had seen enough cheap and barely compliant workwear coming into Australia. Maxcool with its small dynamic team, provides safer workwear design at lower prices than the majors with their large overheads.



Maxcool Workwear puts the 'safety' back into 'safety clothing'.


Our fellow workers are being exposed to greater risks, drivers are not slowing down, collisions between workers and vehicles are increasing at alarming rate. Maxcool's 2016 compliant workwear is not price driven – Maxcool workwear is safety driven.


Maxcool is Australia’s most innovative workwear manufacturer. Maxcool quickly adapts its workwear range to meet new requirements from government and best practice from industry.


Working to Australian and NZ Standards, Maxcool Workwear was the first company to introduce the new amended Standard 2016 compliant workwear – only four months from Standard changing to our workers wearing the latest updated workwear.


Maxcool cares about you and your workwear.